In the middle of the pandemic, we created a campaign for the gym chain Friskis & Svettis that targeted people that rarely work out. In a time when all the gyms were closed we showed other ways they could raise their pulse. A fun way to remind people not to forget to “train their hearts” and that any exercise is better than no exercise.
ACNE creative team:
Copywriter: Joakim Lingström
Art Director: Sara Edbom
Art Director Intern: Frida Eriksson
My role: Working closely with Copy and AD from brief to idea to final result.
